13 sept. 2011

Brandsphere Infografic – Paid, Owned, Earned and now Promoted and Shared media

I really like this new infographics about the Brandsphere. I heard about Paid, Owned and Earned media, but it seems that nowadays we should include two new categories: 

4: Promoted: in-stream or social paid promotions vehicles (e.g. Twitter’s Promoted products and Facebook’s Sponsored Stories)

5. Shared: Open platforms or communities where customers co-create and collaborate with brands. (e.g. Dell’s IdeaStorm and Starbuck’s MyStarbucksIdea.)


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