Hugo Boss: Head Tracking YouTube Experience

Here is a different kind of YouTube experience from Hugo Boss for the new fragrance “HUGO Just Different”. The YouTube experience is created around an interactive film called “KINO” that essentially has 3 variations that can be instantly engaged at any time.

Playing on the idea of seeing things differently, users control the the film through simple head movements that are picked up via their webcam and the sites realtime head-tracking technology, with each movement seamlessly integrating rich new layers of colour or motion into the film. You can shift between the movie, story or theatrical versions of the black and white film at will.

I’m not really sure what to make of it. It’s dark yet illuminating all the same. But above all, it certainly is Just Different. And I guess that’s what Hugo Boss was going for!